TE-30 BE Standard Series : How on earth is it this cheap?

I seriously can't believe the quality of this guitar at this price. There are a few niggles e.g. the wiring could be slightly better (occasionally it cuts out for a moment but then is fine) and the pickups aren't the absolute best but they're certainly good enough.

I've mainly just messed around with this at home but I have no doubt it could hold it's own at a gig, I would probably give the wiring a once over before doing that though.

I'm not a huge fan of the colour but I didn't buy it for the colour, I bought it for how it plays and sounds.

If this is your first electric guitar you're very lucky. My first electric guitar around 18 years ago cost about £40 more and was about 10 times worse than this in every way.