TE-90QM Trans Red : How do they do this for only $180 US?

My rating is based on expectations for a guitar of this price. This guitar arrived at my house in the United States about 2 weeks after I ordered it (including 3 days on back order). It was double-boxed with a lot of bubble wrap. The quality is excellent and the guitar greatly exceeds my expectations of a $180 instrument. The beautiful finish is even across the front and back of the body. The binding is flush with the body and there are no missing areas. The f-holes are also bound. The neck is straight and the fret ends are smooth. The knobs are metal, not inexpensive plastic, and they dial up the volume and tone very smoothly. The output jack is in a jack plate, which is something that some, more expensive, semi-hollows don't have. The Roswell picks are brighter than other P90s, but that's not a criticism. The neck tone is smooth and the bridge can be loud and angry. Both pickups are well set in the body, with no ugly gaps. There are some minor issues. The guitar needs to be set up. That's understandable because it was shipped when the temperature in my area was 10F (-12C) and warmed up to 50F (10C) in two days. There is a small dent on the headstock, that happened early in manufacturing, because it's lacquered over. The tuners are good enough, but a little stiff. None of these takes away from the fact that this guitar is an extraordinary value.