About Squier
Founded : 1890
Squier is a well-known manufacturer of guitars and basses, primarily known for producing affordable versions of Fender instruments. The company's history traces back to the late 19th century when Jerome Bonaparte Squier founded Squier Violin Company in Battle Creek, Michigan, in 1890.
Initially, Squier Violin Company focused on manufacturing violins, stringed instruments, and bows. However, in the 1950s, the company entered the electric guitar market, capitalizing on the growing popularity of rock and roll music.
In 1965, the Fender Musical Instruments Corporation, renowned for its iconic Stratocaster and Telecaster guitars, acquired the Squier brand. Fender aimed to expand its market reach by introducing more affordable alternatives to its flagship models. Under Fender's ownership, Squier became the subsidiary responsible for producing budget-friendly instruments that retained the essential features and designs of Fender guitars.
In the 1980s, Squier gained recognition for its Stratocaster and Telecaster models, which offered accessible options for beginners and budget-conscious musicians. These instruments replicated the iconic designs and tones of their Fender counterparts, making them popular choices among aspiring musicians and those seeking affordable alternatives.
During the 1990s, Squier expanded its product range to include bass guitars, acoustic guitars, and other instrument models. The company continued to refine its manufacturing processes to ensure consistent quality and playability across its lineup.
In 2002, Squier made another significant stride by introducing the Squier Vintage Modified series. These instruments featured modern modifications and enhancements while still delivering a vintage-inspired look and sound. The Vintage Modified series attracted attention for its value and versatility, appealing to players across different genres.
In recent years, Squier has continued to evolve and innovate, introducing new models, limited editions, and artist signature instruments. The Classic Vibe and Contemporary series are among the recent releases, offering players an even wider range of options at affordable price points.
Today, Squier maintains its reputation for producing reliable, entry-level instruments that provide excellent value for money. The brand's instruments continue to serve as stepping stones for aspiring musicians, enabling them to explore their musical journey without breaking the bank. Squier's association with Fender ensures a level of authenticity and quality, making it a trusted choice for players of all levels.
Official website : www.fender.com/en-US/squier-electric-guitars
Instagram : @fender_squier_official
